Many talented stagers undercharge without realizing it. They are booking jobs, staying busy, and thinking that means they are profitable. But when you dig into the numbers, it often paints a very different picture.

 Why Most Home Stagers Struggle With Pricing, and How to Fix It

Let me say this clearly: Being busy is not the same as being profitable.

Why Pricing Feels So Hard for Home Stagers:

The home staging industry doesn’t have standardized pricing. Every market is different. Every stager runs their business a little differently. And to make matters more complicated, most of us didn’t start our businesses with an accounting or finance background. We are creatives. We know how to make a home look amazing but knowing how to price that service? That’s another story.

Too often, stagers look around at what other local stagers are charging and base their prices on that. Or worse, they guess. This "comparison pricing" is risky because:

• You don’t know if those stagers are actually making money.
•  You have no idea what their expenses are.
•  Their services and inventory might not compare to yours at all.

I see it all the time: stagers working hard, doing beautiful work, but barely breaking even after paying for movers, warehouse rent, insurance, taxes, and everything else that goes into staging.

The Real Danger of Under pricing

When you under price, you do more than just lose money. You:

• Burn out faster because you have to take on too many jobs to stay afloat.
• Lower the perceived value of your work.
• Attract bargain-hunting agents and sellers instead of ideal clients who value quality.
• And worst of all? You start to question whether this business is sustainable for you.

You Need a Real Pricing System

To run a profitable staging business, you need a clear, repeatable pricing system based on your actual expenses, not someone else’s. That’s why I created The Ultimate Staging Pricing Calculator. It’s not just a spreadsheet. It’s a tool that helps you:

• Understand your real cost per job
• Account for every staging-related expense (even the hidden ones)
• Set pricing that reflects your value and ensures a profit

This calculator has helped me stop guessing and start pricing with confidence.

Stop Guessing. Start Profiting.

 You didn’t start your staging business to work for free. You started it to build a life and business you love. But that only happens when your pricing is dialed in and rooted in real numbers.

 If you ever said, I have no idea If I’m making money, or I just want a system to follow, this is the missing piece.

You can’t grow what you don’t understand. Let The Ultimate Staging Pricing Calculator do the heavy lifting, so you can focus on what you do best: staging homes that sell.

 Ready to take control of your pricing and your profit?

Learn more about The Ultimate Staging Pricing Calculator and stop leaving money on the table.