Why You’re Worth It (Even If You Cost More)

Let’s face it—when a real estate agent hears your staging quote and says, “That’s more than Stager X charges,” it’s tempting to discount just to get the job. But competing on price is a race to the bottom. Instead, use positioning, proof, and persuasion to win on value.

Below are 5 high-converting scripts you can use when talking to agents, whether it’s at a listing presentation, over coffee, or in a follow-up email. These scripts are specifically designed for premium staging companies who charge more—and deliver more.

Script #1 – The Proven ROI Pitch

Best Used: When an agent questions your higher price.

Script:
“Totally get it—some stagers do charge less. But our average staged home sells for 5–15% over asking. That extra $50K to $150K isn’t magic—it’s strategy, inventory, and execution. If your client spends a little more upfront, they walk away with a lot more in their pocket. You don’t need the cheapest stager. You need the one who helps you build a reputation for top-dollar results.”

Pro Tip: Have your over-asking sale stats ready and printed. Include a QR code linking to a case study or before/after gallery.

Script #2 – The “Your Brand Is On the Line” Close

Best Used: When they’re weighing your quote against a bargain stager.

Script:
“Every listing is a reflection of your brand as an agent. <My Staging Company> protects your reputation by making sure every photo and walkthrough shows off your listing at its best. I’ve had agents tell me they used to use budget stagers—until a bad situation cost them a listing. When it’s your name on the sign, don’t gamble with someone else’s learning curve.”

Pro Tip: Position yourself as part of their team—your win is their win.

Script #3 – The Problem Prevention Pitch

Best Used: When they say, “I’ve got a stager I already use.”

Script:
“I love that you’ve got a go-to—it means you know the value of staging. Here’s the only thing I’ll say: most stagers can make a room look okay. But when timelines slip, inventory doesn’t match the vibe, or you get a call from the seller saying, ‘This isn’t what I expected’—that’s when it really matters who you hired. Our clients stay with us because we don’t make those mistakes.”

Pro Tip: Send a link to a “staging horror story” blog post or social reel. Let fear work in your favor.

Script #4 – The Premium Service Comparison

Best Used: When you're pitching to a high-producing agent.

Script:
“You don’t drive a base model car, and you don’t live on fast food. Why? Because better performance and quality matter. It’s the same with staging. <My Staging Company> isn’t a commodity service—we’re a strategic marketing tool for your listings. The agents we work with dominate their markets because they understand the difference between furniture placement and property transformation. That’s what we do.”

Pro Tip: Use this for agents who serve luxury markets or have discerning clientele.

Script #5 – The Fast Turnaround & Less Stress Hook

Best Used: When speed or ease is part of the decision.

Script:
“Speed sells. Our team stages most homes in a week or less—and we do it without making you chase us down or micromanage the process. Agents who work with <My Staging Company> tell us the biggest value isn’t just the look—it’s the time and stress we save them. Want to look like a rockstar to your client and keep your calendar under control? That’s what we’re here for.”

Pro Tip: Back it up with a short client (agent)  testimonial about your reliability.

Bonus Tip – Don’t Just Say It, Show It

The most powerful tool you can use in combination with these scripts? Proof.

Include these with your pitch:

• A one-pager of “Staged & Sold Over Asking” success stories
• A link to a gallery of transformations and Before/Afters
• A testimonial highlight reel from agents and sellers
• Case studies showing fast sales and ROI

Use these assets to visually reinforce the value you bring to every listing. Talk is cheap—photos and stats close deals.

Final Word – Own Your Value

If your staging company is better, don’t apologize for being more expensive—back it up. Use these scripts to reframe the conversation around value, brand, and results. The right agents will get it. And the ones who don’t? They weren’t your ideal clients anyway.