My Origin Story

I started my home staging business in 2006. I'd been working in film, commercials and television, as well as interior design for a number of years prior. A neighbor, who happened to be a real estate agent, asked me to "stage" one of her listings that wasn't selling. I'd never heard of staging, but I was game to help her out. She had a teeny, tiny budget and I spent it all on accessories & artwork. The house sold the next weekend and I was hooked!

I ran a profitable business using furniture rental companies for all the large pieces and I had a small warehouse for lamps, artwork and accessories. In 2015, I was notified by the furniture rental companies that they were raising their rates and that they were eliminating any discounts I enjoyed for giving them over $200,000 in business per year (a combined total of $400,000 in business between the 2 rental companies). Their move effectively raised my prices by over 50% making it impossible for me to remain competitive and still turn a profit. That was enough for me to decide to get a large warehouse and start stocking my own inventory. I don't want any person or company to ever have control over my profitability.
In 2016 Todd McAllister and I decided to launch an in-person Wholesale Buying Class at the Las Vegas Market during the show. We recognized how many stagers were struggling to purchase inventory that was not only beautiful, but also cost effective. After all, it's impossible to be profitable if you're spending too much on inventory and not purchasing wisely. The live and in-person class was a huge success and has been going strong every since. I've taught hundreds of stagers what to buy, how to buy it, who to buy it from, and lots of other cost saving tricks to wholesale buying.

One thing I learned through teaching the Shop The Furniture Markets Class is that beyond wholesale buying, stagers, no matter the phase or years of business development, have so many questions that weren't answered in their core staging training courses. Questions about how to price, marketing, profitability, websites & SEO, advertising, newsletters and on and on.

I will teach you everything I know about purchasing wholesale, pricing your home staging services, how to be more profitable, how to market effectively, how to write a compelling newsletter and how to streamline your business for efficiency. I can help you maximize your limited inventory purchasing budget and avoid making costly mistakes. I can also teach you how to make more money by elevating your brand and attracting more real estate agents who are clamoring for what you're offering.

If this sounds like something you need, click the button and let's get started!